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DSWD partners with Ang-Hortaleza for sustainable livelihood programs

In the efforts to strengthen Public-Private Partnership in the implementation of sustainable livelihood programs for the poor families and communities, the Department of Social Welfare and Development in the National Capital Region (DSWD-NCR) facilitated the signing of Memorandum of Agreement between the Taguig City Social Welfare and Development Office and Ang-Hortaleza Foundation, Inc (AHFI), held on July 3, 2012 at the office of AHFI in Brgy. Canumay, Valenzuela City.

AHFI is a non-stock, non-profit organization that promotes self-reliance, productivity and local entrepreneurship through an income generating livelihood training program on basic cosmetology through its Ganda Mo, Hanap Buhay Ko project.

Under the MOU, the Local Government Unit (LGU) can request the AHFI to conduct free basic cosmetology training program for its identified Pantawid Pamilya beneficiaries and guarantees their attendance during the scheduled training.

The AHFI on the other hand will provide the trainers, training materials, certificates of completion and starter kits to the participants who will complete the training program.

Basic cosmetology training to 25 Pantawid Pamilya beneficiaries from the City of Taguig has been set from July 16-20, 2012.

Just recently, 27 Pantawid Pamilyang Pilipino beneficiaries from the city of Navotas completed a five-day livelihood course on basic cosmetology organized through the partnership of DSWD, City of Navotas and AHFI.

Aireen Salazar, a beneficiary from Navotas City who completed the 5-day training said that the training was very beneficial because it gave her the opportunity to earn.

“Ang mga natutunan ko dito ay magagamit ko para kumita kahit nasa bahay lang,”said Salazr.

“The livelihood course enabled these beneficiaries to acquire skills in identifying types of beauty care tools and its use; haircutting for males and females; foot spa, manicure and pedicure; hair perming; hot oil treatment; hair coloring and highlights,” said Ma. Theresa Rañada, Project Development Officer II of DSWD-NCR. ###

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Family bingo

Paglalaro ng bingo ang libangan at pampalipas oras ko habang hinihintay ang pag-uwi ng asawa at mga anak ko galing sa trabaho at eskwela (Playing bingo has been my past time while waiting for my husband and children to arrive from work and school),’ said Madgelin Soria of Barangay Addition Hills, Mandaluyong City.

She usually gets a portion from her husband’s hard earned money from tricycle driving as her starting capital for playing bingo.  In times when she has nothing left in her pocket, she would still continue playing and just rely on luck.  When lucky enough, her P10 capital would give her P200-P300 cash.  But when fortune turns against her, she will go home with empty pockets. “Minsan, pag wala talagang pera, nangungutang pa ako ng pampuhunan. Pagkalipas ng mga dalawang oras, lumalaki na ang panalo. Pag minamalas naman, talo ka na nga, may utang pa,” Madgelin narrated.

Madgelin, 38 years old, with 3 children is seemed to be addicted with Bingo, one of the most popular games in the world.  She is hooked into it and would always long to play this game which is also called a ‘game for all.’

But her life’s routine changed when her household became a beneficiary of Pantawid Pamilyang Pilipino Program in 2010.  She was identified and voted as parent leader who should also serve as a role model to her members.

“Sa meeting ng mga pareng leaders, paulit-ulit na sinasabi ng amin ng City Link ang mga tungkulin at gawain bilang parent leader. Kasama na ang pagpapaalala at pagbabawal sa pagsusugal, (Our City Link always reminds us of our responsibilities as leader and advises us not to be involved in any gambling activity),” said Madgelin.
She shared that she could not find the exact words to describe how the program changed her priorities in life. Every time she is invited to play bingo by her bingo playmates, she would decline the invitation.

“Nahihiya na ako ngayong maglaro ng bingo lalo na at Pantawid Pamilya beneficiary na ako. Bilang isang parent leader, kailangang maging role model ako sa aking grupo. Paano sila maniniwala sa akin na bawal ang pagsusugal kung nakikita nila na ako mismo ang gumagawa (I stopped playing bingo when I became a beneficiary of Pantawid Pamilya.  As a parent leader, I want to become a role model to my group members)” Madgelin added.


Since she stopped playing bingo, Madgelin has more time to spend for her three children ensuring that they are properly feed with nourished food and regularly attend to their classes.

She also ensures that the hard-earned money of her husband is spent wisely to meet the needs of her family, to include their daily food consumption and utility expenses.

Her family receives P1,400.00 grants every month from Pantawid Pamilyang Pilipino Program, which she spends for the daily school allowance of her children and school related expenses.

“Dalawang taon na pala akong hindi nagsusugal. Pag maayos ang samahan ng pamilya,  malulusog at nag-aaral ng mabuti ang mga bata, panalong-panalo na. Bingo na ako! (It has been two years since I stopped playing bingo.  Seeing my family happy and healthy and with the assurance that my children can go to school regularly, it feels like winning the bingo game).

Pantawid Pamilyang Pilipino program is a rights-based program that invests in children by giving financial assistance to poor households with children aged 0-14 so they can continue sending their children to school and provide them proper health and nutrition. The program believes that by promoting the rights of the children to have education and good health care, poor families have their chances of rising from poverty. ###

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DSWD, Manila Chinatown Charity aid poor households

The Department of Social Welfare and Development, National Capital Region (DSWD-NCR), in partnership with Manila Chinatown Charity Foundation, Incorporated (MCCFI) conducted a medical mission for the beneficiaries of Pantawid Pamilyang Pilipino Program in Sitio Damayan, Barangay 105, Tondo, Manila last July 1, 2012.

Some 46 Pantawid Pamilya beneficiaries were able to avail of the medical consultations and check-up provided by medical professionals who are volunteers of MCCFI.

DSWD-NCR Regional Director, Ma. Alicia S. Bonoan said that this partnership is part of DSWD’s thrust to build partnership with government and non-government organizations to complement its efforts to deliver effective social services to the marginalized sector of the society.

“The medical mission held last July 2 was just the first of the 23 missions that will be held in Sitio Damayan and targets the 1,930 beneficiaries of Pantawid Pamilyang Pilipino Program in the barangay,” Bonoan added.

Meanwhile, another five household beneficiaries of the program from Barangay Sto. Niño, Marikina City received a recipe guide book from National Nutrition Council (NNC) to guide them in preparing nutritious and healthy foods for their children.

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NCR celebrates nutrition month

The Department of Social Welfare and Development in the National Capital Region (DSWD-NCR) through its Health and Allied Unit has lined up several activities in the Field Office and in centers and institutions for the celebration of the 38th Nutrition Month.

Ms. Melissa de Mesa, DSWD-NCR nutritionist announced during the Monday flag ceremony that this year’s nutrition month theme is “Pagkain ng gulay ugaliin, araw-araw itong ihain!”

De Mesa said that the theme focuses on the importance of vegetables in healthy diet, to address micronutrient deficiency and prevent non-communicable diseases such as cardiovascular disease, cancer and diabetes.

Among the activities lined-up for the month long celebration included the nutri-parade participated by clients and staff which also marked the launching of the event, hanging of streamers, conduct of nutrition related lectures, Search for “Batang Malusog” and Healthy Baby Contest, nutri-bingo, poster making contest and cooking demonstration. ###

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DSWD released P860M for 67,079 poor households

More than 67,000 poor households in Metro Manila are currently benefiting from the government’s Pantawid Pamilyang Pilipino Program.

DSWD-NCR Regional Director, Ma. Alicia S. Bonoan said that since the implementation of the program in 2008, at least of P860,220,500 worth of cash grants has been disbursed to the beneficiaries of Pantawid Pamilyang Pilipino Program from the 17 cities in NCR.  The amount covers the period from December 2008 to March 2012.

Households which religiously comply with the conditions set by the program receive their cash grants every two months through the cash card facility of the LandBank of the Philippines.  The cash grant aims to augment the needs of their children particularly along health and education.

Director Bonoan, in her report during the Rights Holders’ Congress held recently said that the cash grants received by the beneficiaries helped send to school some 139,053 children 3-14 years old.  39,184 children aged 0-5 years old are also being monitored for compliance to health related conditionalities.

To ensure that compliance of household beneficiaries to program conditionalisties are monitored, Bonoan added that DSWD-NCR is closely monitoring the use of Unstructured Supplementary Service Data (USSD) in the region, a global system for mobile communication that is used to send text messages between a mobile phone and an application program. This is part of the Beneficiary Update System that enables the beneficiaries to update their household information through text messaging.

“These efforts are made so that accurate information about the household is gathered so that a child can fully enjoy the benefits for education and health,” said Bonoan.
Pantawid Pamilyang Pilipino program is a rights-based program that invests on children by giving financial assistance to poor households with children aged 0-14 so they can continue sending their children to school and provide them proper health and nutrition. The program believes that by promoting the rights of the children to have education and good health care, poor families have their chances of rising from poverty. ###

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National Household Targetting System for Poverty Reduction

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