A Communication Plan is a tool that is being used by the Department of Social Welfare and Development – National Capital Region (DSWD-NCR) to help increase the chances of success in any program, policy, or public service through moving beyond reactive communications and strategic approach by combining information and dialogues to achieve specific results that help raise awareness on DSWD programs and services.

DSWD-NCR underwent a Communication Planning Workshop on Knowledge Management led by DSWD Central Office through Social Welfare Institutional Development Bureau (SWIDB) on November 25-28, 2019 at Sequoia Hotel, Diliman, Quezon City.

Knowledge Management (KM) is the process of creating an environment in which people’s experience and wisdom on Social Protection programs are valued; and where internal processes are structured to support policy makers and service providers in creating, sharing and using knowledge.

Assistant Secretary for Policy and Programs Noel M. Macalalad encouraged the participants of the workshop to form a KM Product that will stand as their masterpiece and will be appreciated by the masses.

The participants made a communication plan that aims to promote KM to the staff and employees of the Department to garner DSWD’s internal public’s support. The participants chose the Management Committee as their primary target audience as they are the ones who can  lead the implementation of KM and ensure that their respective office’s commitment in particular to KM are cascaded to each of their staff. ###