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DSWD-NCR assess communication efforts, conducts KAP Study 2019

MUNTINLUPA CITY – Residents of Barangay Poblacion, Muntinlupa City participated in the Department of Social Welfare and Development – National Capital Region’s (DSWD-NCR) Knowledge, Attitude, and Practice (KAP) Study on November 18 to 19, 2019.

DSWD-NCR, through the Social Marketing Office, studied a total of ninety (90) respondents, divided equally into program fourty-five (45) beneficiaries and fourty-five (45) non-beneficiaries.

Seventy (70) respondents were surveyed to answer questionnaires that focus on assessing the awareness of the public on DSWD-NCR’s programs such as the Sustainable Livelihood Program, Social Pension Program, Assistance to Individuals in Crisis Situations, Unconditional Cash Transfer, and Disaster Response among others.

Surveys and focus group discussions were conducted to assess the basic sectors’ awareness, knowledge, attitude, and communication practices on DSWD’s programs and services.

All field offices of DSWD will conduct KAP Study in their respective regions and the Social Marketing Service of DSWD Central Office will analyze the data gathered to look for ways to improve and enhance the Department’s communication strategies.

KAP Study is being conducted yearly by the Social Marketing Service of DSWD who are responsible for undertaking social marketing, networking, and advocacy activities of the Department. ###

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